The Importance of Graphic Design in Advertising

We all know the power of brilliant marketing, even though one may not realize it.  Marketing and advertising are everywhere whether on television, billboard, digital, etc.; there is no escaping it.  Let's find out the Importance of Graphic Design in Advertising! Graphic designers have the artistic task to share a story with images and copy that are not only catchy but memorable.  The most successful campaigns are ones that are seen once and remembered for [...]

Building your Company Brand in 2019

First impressions generally leave long-lasting ones so it’s an absolute must that you present yourself in the best way possible.  Not only does this apply to human nature, but also in business.  In business, we call this branding.  Branding is like the clothing on your back.  It presents an immediate question of opinion to the consumer.  Whether this is negative or positive, you have imprinted the brand within their minds. There are a few key [...]

Digital Marketing Trends for 2019

It’s no surprise that over half the world is connected to the world wide web.  With consumers running to their desktops, tablets and mobile devices for everything from work, retail shopping, research and personal use, digital marketing is becoming the most powerful tool for companies to gain and retain customers.  Connecting with your consumers can be the difference between success and failure, thus this blog will introduce our readers to some important digital marketing methods [...]

The Evolving World of Retail

The Evolving World of Retail The holiday season is in full force, and everyone is making their list and checking it twice. American Thanksgiving is the kick off to the holiday shopping season, with Black Friday and Cyber Monday making sales records year after year. More and more, people are doing their holiday shopping from the comfort of their own home. The fireplace is on - maybe they’re sipping a cup of tea, or a [...]

2018-12-07T17:54:13+00:00December 12th, 2018|Brand Standards / Visual Guidelines|