Keeping Blogs Relevant

Blogging requires time, focus and subject matter.  I can tell you this much – it’s a lot easier said then done. When trying to development content for your subject matter, keeping blog relevant is very important. For example: You are working with an automotive company – You will not blog about the construction industry You are working for a construction company - You will not blog about the automotive industry Although the two industries seem [...]

Customer Relationship Management Tools

Be under no illusion - having a decent customer relationship management (CRM) tool for your business is a necessity. I’ve seen more cases than I could ever imagine where a business has a stack of business cards, or at best they’ve hired someone to enter them into a spreadsheet. Some of the more elaborate (and I will use that term loosely) spreadsheet users may even have a “notes column” they keep up to date (or [...]