Facebook, Instagram and Twitter have some of the highest active monthly users of all social networks that are currently available for use. These applications are used not only for personal networking, but as well for business. But how does find out what network will possibly drive the most traffic to your profile? It’s a numbers game and that can be confusing for some people. If you and your company is looking for a platform that [...]
In today’s world, technology and advancement is what drives the economy to success. Whether a small business or a large corporate entity, the power of social media engagement is key. For younger generations, this may be an obvious tool. To use it correctly in a professional environment, social media gurus must use unique methods to capture and retain their clients. But how does one stay one-step ahead? It is important for marketers to understand what [...]
We’ve had the pleasure growing up in our world with some powerful tools. Tools that we often don’t think of or don’t realize are being used in every waking moment of our lives. The power of the human senses has helped us experience the world in a way that we can individually perceive our surroundings and environment. Sight is our most important stimulus and is social media marketing’s most powerful element, as well. We’ve always [...]
The Evolving World of Retail The holiday season is in full force, and everyone is making their list and checking it twice. American Thanksgiving is the kick off to the holiday shopping season, with Black Friday and Cyber Monday making sales records year after year. More and more, people are doing their holiday shopping from the comfort of their own home. The fireplace is on - maybe they’re sipping a cup of tea, or a [...]
My colleague recently showed me an absolutely stunning commercial entitled Mr. W (Wind) for wind and solar energy company, Epuron. It was originally broadcast in 2007 and it has won several creative awards including a Cannes Gold Lion. It seems to be picking up momentum on the net again for which I am thankful; a whole new crop of people are being exposed to its brilliance, including me. The spot does an amazing job of [...]
Exploring the Real Brand of Costa Rica My family and I were in Costa Rica earlier this year; it was the dream vacation spot for my ten-year old, who loves sloths. My wife did all the planning with the help of a tour booking company, and I admittedly didn’t spend much time researching the country before we went (outside of my general awareness of the high number of snakes that call Costa Rica home – [...]
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