Your clients, prospects, and the general public at large, have access to your company via a myriad of channels, and they’re formulating their opinions of your company without you being in the room. That is if they have even stopped for a minute to notice you. Smart companies understand the power of brand, and are willing to work hard to create their own unique stories. With twenty years of brand development experience, we will work with you to:
- Position your brand for market relevance
- Identify differentiators for competitive advantage
- Build an engaging brand story to help meet and exceed long-and short-term business goals
- Extend your brand and messaging across all customer experiences
Creative inconsistency is the silent killer of brands. We will conduct an audit of all of your current materials and provide a summary of recommendations on how to streamline and optimize your brand. We then work with you to develop your toolkit of creative assets that truly reflect your company’s brand.
Some of the elements with which we can help your company include:
- Name Development
- Logo Design
- Brand Standards / Visual Guidelines
- Key Message Development
- Social Media
- Email Campaigns
- Digital Advertising
- Brochure Design / Sales Collateral
- Direct Mail
- Tradeshow Elements
- Company Videos
- Educational/Technical videos
- 3D animation and visualization
- Virtual Reality Simulations
- Motion Graphics
- Stationery Packages
- Presentations / PowerPoint
- Internal Communications Materials
Business and Marketing Strategy
Sometimes working “on the business” instead of “in the business” is easier said than done. An outside set of eyes from Mindhouse can be your strategic advantage.
We’re here to help – we have the experience to help lead your company through the business and marketing strategic planning process. This helps you define the DNA of your business, as well as determining your short-term and long-term goals, and setting a path on how to accomplish your goals.
Public Relations / Media Relations
Your company has a story to tell; we’re storytellers. We will partner with you in developing a proactive public relations plan that increases awareness and supports your business goals. Our services include:
- Public Relations strategy & consultation
- News releases, media alerts
- Press kit development
- Special events
- Spokesperson and media training
- Media relations
- Investor relations communications
- Speech and script writing
Inbound Lead Generation
We believe in the power of good, educational content; and your customers and your prospects do, too.
They’re on the hunt for information. They don’t want a sales pitch right out of the gates, they want to learn something about the industry they’re in. Or that you’re in.
Effective inbound lead generation is borne out of good quality content. Content marketing is based on the premise that people are knowledge seekers. Share your authentic self. Share your knowledge. Gain trust. Over time people will seek you out because they know you are putting out quality content to the universe and asking very little in return.
Mindhouse is here to help your company with an integrated inbound lead generation program.
We will help you with your inbound and content strategy and show you how to drive your digital presence into a lead generating machine, rather than just an online brochure.
Web Design + Development
In the digital world in which we live, your website is arguably the most important tool at your disposal, and is most likely the first experience your prospect will have with your company. But if your website is merely an online brochure you’re sending the wrong message. There’s a better way – a strong website functions as the hub of all your company’s marketing efforts.
We will work with you on your website to:
- Maximize SEO and functionality
- Deliver relevant and informative content
- Capture visitor data for lead generation
- Identify which areas attract the most traffic
- Maximize the user experience
We help companies crystalize and leverage their brands with business in mind. We would love to talk about your organization’s marketing and communications needs to see if we can help.